Livestand, Yahoo! quiere lanzar revista para iPad

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La revista gratuita, llamada Livestand, tiene un potencial intrigante debido a que su software puede personalizarse para que rastree contenido del portal electrónico de Yahoo y de otros editores participantes para cubrir los intereses de cada usuario.

Pero la revista llegó apenas el miércoles, atrasada con respecto a la fecha estimada por Yahoo. y 19 meses después de que comenzó a venderse el iPad de Apple.

Yahoo apuesta a Livestand para mantener el atractivo de su marca y sus servicios en momentos en que cada vez más usuarios adoptan el iPad y otros dispositivos móviles para consumir contenido digital.

La compañía también espera que las herramientas de personalización de la revista faciliten determinar lo que le gusta a cada lector, de manera que los anunciantes puedan dirigir sus mensajes a las personas con mayor probabilidad de adquirir sus productos.

Livestand podría convertirse en una pieza fundamental del intento más reciente de Yahoo por recuperar el terreno perdido.

Además de arrastrar contenido propio de Yahoo, la revista tiene acceso a material de ABC, las revista Forbes y Parenting, y una serie de publicaciones dedicadas a deportes y pasatiempos.

Las casas editoras tendrán la oportunidad de vender suscripciones a través de Livestand el próximo año.

Livestand "es como reimaginar lo que Yahoo puede ser" dijo Blake Irving, director de producto de Yahoo.